Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Recurring revenue is part of The Membership Economy, a dreamy business model for entrepreneurs that doesn’t work unless it creates a sense of community through generating value for customers and consequently, loyalty.
Indeed, “The membership economy is all about putting the customer at the center of the business model, rather than the product or the transaction.” As customers move from ownership to membership.
To implement this system could be a challenge, especially for companies that already have an ownership model. It doesn’t matter if it’s online, or offline, or a mix, the transition can be hard and has to be well managed to keep the customers. Furthermore, The Membership Economy explains advantages of this model and also points out disadvantages as data management and privacy.
The Membership Economy is perfect reading to get the idea, how it works, examples, pros and cons, etc., before hiring an expert. Furthermore, as a professional to keep current with the times at the job market.
Author Robbie Kellman
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Published by McGraw-Hill, 2015
ARC by NetGalley