Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Recurring revenue is part of The Membership Economy, a dreamy business model for entrepreneurs that doesn’t work unless it creates a sense of community through generating value for customers and consequently, loyalty.
Indeed, “The membership economy is all about putting the customer at the center of the business model, rather than the product or the transaction.” As customers move from ownership to membership.
To implement this system could be a challenge, especially for companies that already have an ownership model. It doesn’t matter if it’s online, or offline, or a mix, the transition can be hard and has to be well managed to keep the customers. Furthermore, The Membership Economy explains advantages of this model and also points out disadvantages as data management and privacy.
The Membership Economy is perfect reading to get the idea, how it works, examples, pros and cons, etc., before hiring an expert. Furthermore, as a professional to keep current with the times at the job market.
Author Robbie Kellman
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Published by McGraw-Hill, 2015
In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy.
Written by an expert consultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:
- Turn digital subscriptions into forever sales
- Build an online community your customers will love
- Develop new loyalty programs that really pay off
- Transform freemium users into superusers
- Create a self-generating revenue stream
- Keep memberships and profits growing for years to come
Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.
You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.
Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.
When you join forces with your customers, membership has its rewards—for you, your company, and your continued success.
ARC by NetGalley
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